Bookmakers in Nigeria
Bet9ja
Accounting for daily visitors of about 134,000 and launched in September 2013, Bet9ja is traded under KC Gambling networks limited and licensed by the Lagos State Lotteries Board. In addition to its licensing, it is permitted to operate in other parts of Nigeria; that is what is responsible for its presence in most places in Nigeria.
It is founded by Ayo Ojuroye who is the current Chief Executive Officer and Kunle Soname. It is majorly a sport online gambling platform. Its products include bookmaking, online casino and sports betting. Its online annual profit for the 2018 fiscal year is 9.3 billion naira. It covers about 93% of market share in Nigeria.
1xBet Nigeria
Being a new sport bookmaker in Nigeria, it tends to offer the high odds on live and pre-match games. Its welcome bonus to new customers gives the customers the advantage of making 100% matching bonus. The free TOTO competition that 1xBet Nigeria organizes gives customers the opportunity to be winners if 8 or more matches predicted are correct.
Lucky Friday on 1xBet Nigeria gives room for customers who deposit any amount on Friday to be richer by 31,000 naira. Other bonus bonanzas include Hellowin Booster, Poker Spins and Cash Back. It controls about 2.5% of the market share in Nigeria and has estimated daily visitors of 134,000.
SportyBet
Founded by Sudeep Ramnani, it is one of the newest online sports bookmakers. Apart from Nigeria which its estimated visitors daily stand at 56,000, it also has a competitive presence in Tanzania and Kenya. It offers and delivers an Omni-channel entertainment experience in addition to its money gaming operations.
SportyBet is known to offer rewards like Sporty Winning Boost, SportyBet referral promo and in-game live betting thereby affording customers to place bets on ongoing matches. Its platforms (both mobile app and website) are fast, responsive and secure. One of its strategies that appealed to its customers is the introduction of the fast pay-out option for its customers which enables them to get credited within 10 minutes after making withdrawal request. It covers about 1.1% market share in Nigeria.
Bet365
Although it is a United Kingdom licensed sport bookmaker that has been in business since 1972, Nigerian Premier League football is one of their offerings apart from horse race betting, casino, bingo and poker. It has one of the most in-play betting markets. Due to the license from the government of Gibraltar, Nigeria can legally place bet with Bet365.
Even though it does not accept naira as a currency, it converts cash deposited into United States dollar. One of its many advantages is the welcoming bonus which could be worth up to $200 that is available for those who sign up on its website. It controls about 1% of the market share in Nigeria and daily visitors are 51,500.
BetKing
Established by Adekunle Adeniji, who is the founder of BetKing in 2018, it has a famous former Nigerian player, Jay Jay Okocha, as its ambassador. It offers both online and agency services in Nigeria. Its withdrawal is fast and pay out requests is carried out within 24 hours including weekends.
The bookmaker runs betting shops that gamblers can make deposits to their accounts, place bets on them and watch live matches. Football, handball, crickets, snooker are some sports features available for members on its platform. It controls 0.7% of the market share despite coming into the markets when it has been saturated. It has daily visitors of 39,000.